SKIMS Taps Will Ferrell's Alter Ego as Golf Legend Lonnie "The Hawk" Hawkins for Menswear Campaign

SummarySKIMS has officially launched its latest menswear campaign featuring acclaimed, fictional golf icon Lonnie The Hawk HawkinsThe rollout coincides with Netflixs upcoming comedy series 'The Hawk,' starring Will Ferrell as the titular PGA Tour hopefulThe campaign introduces new core colorways and features a hero video narrated by Kim KardashianSKIMS has officially unveiled its newest advertising campaign, locking in an unexpected endorsement from golf's ultimate fictional maverick...